Women and Tech are a rocking combination!

“Strength lies in diversity, not in similarities.”

While talk about gender diversity has been ongoing at large, the truth is that the tech industry is still seen primarily as a man’s space. Many organizations and social groups are trying to encourage more women to get into tech careers, and yet the gap persists. While women make up for almost half of the world’s workforce, the top 5 tech companies (Apple, Google, Microsoft, Facebook and Twitter) have less than 20% women working in tech roles. Less than 30% of their leadership roles are occupied by women.

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Why Video Marketing is the Darling of the Marketing World

Video marketing has been unanimously chosen as one of the rising stars in the marketing corridors, thanks to social integrations and investments by the internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.

Don’t believe the hype? Here’s some statistics to prove the point. According to Syndacast, 74% of all internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19%, click-through rates by 65% and reduce unsubscribes by 26%. According toTwitter, videos and photos get the most retweets.

Some major factors that have contributed to the popularity of videos are listed here:

Facebook boosts its video strategy

Last year, Facebook announced that it’s video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership. Facebook launched its picture in picture viewing last year, which lets users watch video while browsing the news feed. Facebook is also testing a dedicated video feed stream to let viewers only watch videos shared by their network. Facebook is pushing the the envelope to create more video infrastructure, and so are marketers  to take advantage of its potential.

SEO benefits

Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos is favoured by search engine algorithms. To top it up, the fact that Google owns Youtube also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos as its top results.

Easy on the eye, and the brain

There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are the breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of texts. Creating an impact through videos is that much easier.

Viral potential

Users are more likely to share and reshare a video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.

Kills many birds with one stone

Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews and blog updates before making a purchase decision. Animoto’s research says that 96% of consumers find videos helpful when they are making purchase decisions online. Moreover, 58% of them consider companies that produce videos to be more trustworthy.

Videos drive traffic and engagement, they convey information better than other types of content and promotes trust in the brand and its products. It’s little wonder then that videos is becoming a critical component of every company’s marketing mix.

Social capital: why it’s worth your time to build it

Even though it is a relatively old term, social capital has found new meaning in recent times.

Social capital is the value behind social networks, bringing to its members the benefits of loyalty, trust and reciprocal behaviors, which create significant value for network members.

In the new world order, social media platforms like Facebook, Twitter, LinkedIn and Instagram have opened up new, global channels for forming social connections. Each of them contribute to building your social capital, when done right.

What can social capital do for you? Here are my top 5 reasons for building your own social capital for professional reasons.

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