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Women and Tech are a rocking combination!

  • September 19, 2016
  • Swati Joshi
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“Strength lies in diversity, not in similarities.” While talk about gender diversity has been ongoing at large, the truth is that the tech industry is still seen primarily as a man’s space. Many organizations and social groups are trying to encourage more women to get into tech careers, and yet the gap persists. While women […]

Why Video Marketing is the Darling of the Marketing World

  • February 16, 2016
  • Swati Joshi
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video marketing

Video marketing has been unanimously chosen as one of the rising stars in the marketing corridors, thanks to social integrations and investments by the internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe […]

Social capital: why it’s worth your time to build it

  • January 11, 2016
  • Swati Joshi
  • 1 Comment
social capital

Even though it is a relatively old term, social capital has found new meaning in recent times. Social capital is the value behind social networks, bringing to its members the benefits of loyalty, trust and reciprocal behaviors, which create significant value for network members. In the new world order, social media platforms like Facebook, Twitter, […]

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